בשאלה שמטרידה את כולנו, מארגני תערוכות, מציגים ומבקרים, "מה יהיה ב - 2022 בעולם התערוכות?" אין לנו אלא לסמוך על ההערכות של האנשים המרכזיים בתחום בעולם.

להלן נביא את דעתם של האמריקנים, שבגדול, אפשר לומר שהם אופטימיים. 

David DuBois, President and CEO, IAEE

While no one can truly predict or guarantee what the coming year will bring, I do know that we are optimistic and determined to get our industry where it needs to be as quickly as possible. 

Nancy Walsh, President, North America, Informa Markets

We are already seeing exceptional rebook rates for 2022 shows, and I think the hybridization of those shows with digital complements is a natural evolution.  

David Audrain, CEO of ExpoDevCo, CEO of SISO

We are quite optimistic for ExpoDevCo’s events in 2022, sales are progressing well, we are planning to hold all our events we had scheduled for 2022, and we already have a new launch show to add to the portfolio.

Carina Bauer, CEO, IMEX Group

I genuinely think the industry’s prospects are good.....If we get consistency, clarity and support from our political leaders, then 2022 will start strong. Our experience at IMEX America showed there’s enormous pent-up demand, but it needs to be released, albeit under carefully controlled conditions. 

Bob Priest-Heck, CEO, Freeman

.....However, as we move into 2022, we have so much opportunity ahead of us, and I like to say, “It’s not about going back; it’s about moving forward.” 2022 will be about quality over quantity.

Steve Moster, President and CEO, Viad; President, GES

The value created from face-to-face live events is irreplaceable, as it is a powerful way to generate sales and drive brand awareness and loyalty. We see a bright future for GES’ business and the industry, as we plan to resume the regular cadence of event schedules in 2022.

הנה כי כן, האמריקנים אופטימיים ומומלץ גם לנו להיות כמוהם....מי יתן.